prizeotel was a project in ‘Designocrasy’: high design affordable to all. Design is not for the elite or the rich. I have always wanted to design a very inexpensive hotel and prizeotel brought the opportunity! The concept had to be very smart and economical yet pleasurable and inspiring. I maximized choices and used high performance materials and furnishings to have the greatest impact for the least amount of investment. prizeotel creates a unique experience for the travelers and is ground breaking on the budget hotel market. Today especially, design must prove its’ worth and address the inhuman built environment to give us elevated, more pleasurable, more qualitative, aesthetic humanized conditions. Design is not superfluous but a human necessity and desire. Design must evolve us and create a beautification and betterment for society.